BRING TOGETHER A SKILLED TEAM THAT DEVELOPS MORE CUSTOMERS
We help dental technology companies plan, execute and sell.
Talk to JeffOur Team: The Core of CoreStrength
Challenging situations demand a multi-disciplinary team of experts — CoreStrength assembles the right team for each project.
WE BELIEVE
Most sales representatives know their product – and need help engaging in better conversations and managing their pipeline.
Most technology sales involve visiting the office multiple times – there is often a better way.
Most decision makers have too much data and not enough analysis.
Most CRM systems are broken and machine learning (AI) is going to change the industry.
CoreStrength CEO:
Jeff Goodman
Jeff and the team consult with emerging and established companies, evaluating opportunities to innovate and maximize potential. We develop and execute initiatives and strategies to win. Refining the message, training the sales team, getting reporting right and expanding influence are our key focus.
We are a consulting and sales management organization specializing in expanding dental manufacturing businesses. CoreStrength brings products and companies to market, grows share and manages meaningful projects. We specialize in delivering customized programs which recruit, train and develop sales representatives and implementation experts.
TESTIMONIALS
“Jeff’s approach to advising and directing businesses on creating novel and important markets is both seasoned and grounded.”
- 5
I have known Jeff Goodman now for over 15 years and have worked directly with him for a good chunk of that time, once in the case of a new product/technology launch into dental practices where we transitioned from a distributor-only approach to a hybrid model using Jeff’s expertise and resources, and a second time when I was the CEO of a startup in the oral cancer diagnostics space and Jeff served as a key board member assisting in our efforts to raise over 12 million dollars in seed capital to help us complete product development and move to commercialization. In my experience, there is no one in the dental industry who I would turn to for help before Jeff, as he brings a unique blend of strategic savvy, deep understanding of the dental markets and practices, and a network of industry connections that would rival any rolodex in the space. He truly understands how and why dental professionals buy and implement new products and technologies, and I wouldn’t hesitate to recommend his services to anyone looking for help in this industry.
Dave Barshis
- 5I have known and worked with Jeffrey Goodman for over 20 years. He has always been the consummate professional with a wide array of knowledge in dental product development, sales and marketing. Jeff has always been my "go to" person when I need to discuss new ideas, programs and products. You can count on Jeff to provide you with constructive suggestions, as well as criticisms. Any organization having the opportunity to work with Jeff will be better for the experience.
Allan Simon
- 5Jeff and I served together on a MedTech company Board, and during this time, his sales and marketing prowess and industry perspective helped set the stage for a successful market development and commercial strategy. Jeff's approach to advising and directing businesses on creating novel and important markets is both seasoned and grounded.
Eric Stone
CEO, Velano Vascular - 5
Jeff put his awareness, great expertise and instincts to work, motivated our team and delivered results. In my view, he is the top sales expert on the dental industry today. He has a solid sense of where the market is headed and is not afraid to challenge boundaries – and our people. Jeff is a doer and makes things happen. We have worked together on multiple projects and will likely work together again.
Diana P Friedman
Implant Direct, Commercial Leader USA - 5
I’ve had the pleasure of working with Jeff Goodman over the last three years. I cannot thank him enough for the value he brought to my Inside & Outside sales team and my leadership group. Jeff’s experience, diligence and passion for sales and coaching has been instrumental in our development. The impact he’s had on my entire team has been extraordinary and we continue to work with Jeff today. Jeff has not only become a critical factor to our business’ direction, he’s become a mentor to myself and several others in our organization.
Patrick Santeusanio
Director, Sales & Continuing Education - 5
Looking to enter the US market from the UK we needed the support and dedication of a professional partner group who could not only add value to the proposition on a local basis but was also prepared to put in the commitment and energy necessary to make the entry a success. CoreStrength provided that resource enabling access into the US and supporting our business needs. On a personal level, Jeff ensured that as a customer we were well informed and involved, accepting feedback, and engaging by proposing approaches. I can certainly recommend both CoreStrength – and Jeff Goodman.
Graham Lay